Study Guide: Alex for Sales Professionals
Your personal reference for using Alex to close more deals. Ready-to-run prompts for prospecting, discovery calls, proposals, and objection handling.
What This Guide Is Not
This is not a habit formation guide (see Self-Study Guide for that). This is a sales toolkit — the specific ways Alex can help you sell smarter, and the prompts that get results.
Core Principle for Sales Professionals
The best salespeople don’t push products — they understand problems deeply and connect solutions precisely. Alex’s highest value is helping you prepare better, personalize faster, and respond smarter.
The key pattern: context is everything. The more you tell Alex about your prospect, their industry, their challenges, and your product — the more useful the output. Generic prompts produce generic results.
The Six Use Cases
1. Prospect Research and Preparation
When to use: Before a first call, demo, or meeting. Preparation is where deals are won.
Prompt pattern:
I'm preparing for a sales call with [prospect name], [title] at [company].
What I know:
- Industry: [their industry]
- Company size: [employees, revenue if known]
- Their product/service: [what they do]
- Recent news: [any press, funding, launches you've seen]
Help me:
1. Identify 3 likely challenges they face based on their industry and role
2. Find potential connections between their challenges and my product: [describe your product]
3. Suggest 5 discovery questions that show I've done my homework
4. Flag any industry terminology I should know
Follow-up prompts:
What objections might someone in their position typically raise?
What's happening in [their industry] right now that I could reference?
How would I describe my product's value in their language, not mine?
2. Discovery Call Questions
When to use: Designing your discovery approach for a specific prospect or segment.
Prompt pattern:
I sell [your product/service] to [target persona/industry].
The problems we solve:
[list 3-5 core problems]
Help me build a discovery framework:
1. Opening questions that uncover current state
2. Pain-amplifying questions that reveal the cost of the problem
3. Future state questions that help them envision success
4. Qualifying questions that help me understand timeline and authority
Make them conversational, not interrogation-style.
Follow-up prompts:
These feel too generic. Make them more specific to [industry/role].
Add follow-up questions for when they give a vague answer.
How do I transition from discovery to presenting my solution?
3. Personalized Outreach
When to use: Writing cold emails, LinkedIn messages, or follow-ups that don’t sound templated.
Prompt pattern:
Write a cold outreach message to [name], [title] at [company].
What I know about them:
[paste LinkedIn info, company news, or anything relevant]
What I sell: [your product/solution]
The hook: [why they specifically might care — be honest if you're guessing]
Write a [email / LinkedIn message] that:
- Opens with something specific to them (not "I hope this finds you well")
- Creates curiosity about one specific outcome
- Asks for one small action (not "let me know when you're free")
- Stays under [100 / 150 / 200] words
Follow-up prompts:
The opening is still too generic. Make it more specific to their role/company.
Write a 3-touch sequence: initial outreach, follow-up if no response, final attempt.
Write a warm follow-up for after they [opened my email / viewed my LinkedIn / attended our webinar].
4. Objection Handling
When to use: Preparing for common objections or thinking through a specific pushback you’ve received.
Prompt pattern:
I sell [product/service] to [target buyers].
Help me prepare for this objection:
"[exact objection — be specific]"
Context: This typically comes from [type of buyer] at [stage of deal].
Give me:
1. What's really behind this objection (the unspoken concern)
2. A clarifying question to understand their specific situation
3. A response framework: acknowledge → reframe → address → confirm
4. A real example or proof point I could use
Follow-up prompts:
They said "[their specific response]" — how do I continue the conversation?
What are the 5 most common objections for [my product/industry] and how should I handle each?
This objection keeps killing deals. What am I missing?
5. Proposal and Follow-Up Writing
When to use: After a demo or call, creating a proposal or follow-up that advances the deal.
Prompt pattern:
Write a follow-up [email / proposal summary] after my call with [prospect].
What we discussed:
- Their challenges: [list what they said]
- Their goals: [what success looks like for them]
- Their concerns: [any hesitations they expressed]
What I proposed:
- Solution: [what you're offering]
- Key benefits for them: [specific outcomes]
- Next steps discussed: [what you agreed to]
Write a follow-up that:
- Recaps in their language, not mine
- Reinforces the connection between their problem and my solution
- Addresses any concerns they raised
- Makes the next step crystal clear
Follow-up prompts:
Add a section that handles their concern about [specific objection].
They've gone quiet. Write a check-in that adds value, not just "checking in."
Write executive summary language for when this gets forwarded to their boss.
6. Competitive Positioning
When to use: When you’re up against a specific competitor or need to differentiate.
Prompt pattern:
I sell [your product] and I'm competing against [competitor].
My product's strengths:
[list key differentiators]
Competitor's perceived strengths:
[what buyers typically say about them]
The prospect cares most about:
[their priorities based on discovery]
Help me:
1. Position my strengths against their priorities (not against competitor directly)
2. Create questions that expose competitor weaknesses without badmouthing
3. Develop talk tracks for when they say "We're also looking at [competitor]"
4. Identify proof points or case studies that would resonate
Follow-up prompts:
They said [competitor] is cheaper. How do I reframe the value conversation?
The prospect already uses [competitor]. Help me build a switching narrative.
What do deals we lose to [competitor] have in common?
Practice Progression
Week 1: Use Alex for prospect research before every call. Track how discovery conversations change.
Week 2: Build your objection playbook. Document the 5 objections you hear most and develop responses.
Week 3: A/B test your outreach. Use Alex to write variants and track which approaches get responses.
Week 4: Audit your pipeline. For stuck deals, use Alex to diagnose what’s blocking progress and develop re-engagement strategies.
What Great Looks Like
After consistent use, you should notice:
- Shorter prep time, better prepared calls
- Higher response rates on outreach
- More confident objection handling
- Deals progressing faster through pipeline
The goal isn’t for Alex to sell for you — it’s for Alex to help you sell smarter.